Do you want to win the battle? Are you in for the long run? Do you have what it takes? A simply internal linking strategy can help you win the battle. Don’t have to be a guru, just learn basic seo here.
Internal Linking Strategy For SEO
Why internal linking seo?
When you link within your pages you let Google know what your website is about by your text and anchor text. Don’t use the same anchor text repeatedly, but switch it up.
For example, if one of your keywords is “bell whistle’, vary the anchor text. Some examples can be, whistle, whistles, where to get bell whistles, the best bell whistles, etc. Vary the text. Too much of the same anchor text could get you penalized. Ouch! We are not spammers, we are professionals.
By using varied anchor text, it is actually good and healthy for your internal link strategy. It will seem more natural.
Internal Linking Strategy Relevancy
Make sure that the content of your internal links is relevant to the anchor text. The anchor text is describing what your page is about. So simply describe it in the anchor text. Also misleading your readers into clicking an internal link that is not about what the anchor text said it was going to be about is wrong. Tell them what they will get when they click. Don’t play tricks on them.
If in a page you are writing about seo, you can internal link to a different page that is not about search engine optimization, linking to a page that will provide them with value is good. Just don’t mislead with your anchor text.
Internal Linking Strategy For More Time On Site
One of the factors that will determine your search engine rankings is how much time visitors spend on your site. Do they come and leave right away or do they come and stay for a bit. A good way to have more time on your blog is to use an internal linking strategy. Link within your pages.
Here is another one. When putting internal links in your pages, make them open in a new window. You’ll have this option in WordPress when putting anchor text. It will then open the link in a new window and now you have two pages open. If they forget to close both windows. Now that visitors has more time on your blog. Hooray! Just playing by the rules here.
By putting videos on your blog it will also increase time on blog. That is good for you. Use it your advantage. Put some videos! If you have good content and videos on your blog. You’ll be able to average about three to five minutes visitors on your site. Without videos, it is much lower. Videos work, attract, and drive traffic.
Passing Authority From Page to Pages
A great internal linking strategy is to pass authority from one page to another by internal linking. Pages with less authority will gain authority from pages that have more authority. As you can see having an internal linking strategy is just not about linking randomly. It is about understanding how linking works to provide your visitors a better experience. Also to let Google know what your blog is about, seeing you as the authority figure.